to help you wow buyers online and generate more revenue from your website
94% of buying journeys start online, your prospects will engage with your website long before they engage with anyone from your company. Your site is essentially your 21st century shop window. And according to Time, you’ve got less than 15 seconds to wow a visitor. That’s a very short amount of time to make them feel they’ve landed in exactly the right place!
For any company, your website is one of your most valuable assets. Delivering up the most relevant info to each visitor is vital to keeping prospects engaged and moving them closer to the panacea of a product trial.
Website personalisation technology enables buyers to cut through all the noise related to their research and quickly positions your brand as the knowledgeable and most relevant vendor, provoking engagement and improving conversions. If you’re delivering personalised marketing campaigns but struggling to see the return, drive online conversions and most importantly, create new customers —it’s time to identify the missing link. By humanising your products and services, your prospects will feel that you really get them. This level of personalisation helps you build one-to-one relationships with everyone that touches your brand - all the way through the buying cycle. Read on for 5 tips to help you engage and wow buyers from the first moment they visit your website...
So what's your website experience like for your visitors?
How does hyper-personalisation fit with your website strategy?
Does each visitor get an individual personal welcome when they land on your site?
Do they see contextualised imagery, language and content assets?
Can you confidently say you are hyper-relevant all the way through to sale?
If not, you are missing the opportunity of capturing and engaging the attention of your ideal customer. But this can be easily addressed with a mindset shift. From messaging workshops to campaign tactics, encourage your teams to have that one question in mind for each and every buying group: 'how relevant are we?' Your product may be brilliant, but unless all your marketing is consistently hyper-relevant, you won't be able to rapidly move buyers down the funnel.
Cutting-edge website personalisation technology is now readily available for all businesses. With one line of code, you can segment your audience with ease, and wow them with a fully personalised experience that's designed to move them quickly towards a sale.
It can be a complete game-changer! But with the average company's marketing tech stack consisting of 17+ tools, choosing a website personalisation tool that is easy-to-use and install is paramount. Taking on new MarTech shouldn't be overwhelming. Look for friendly, easy-to deploy solutions with simple UX for non-technical marketers.
Getting the web experience right is more important than ever before. You no longer need to accept a one-fit for all approach on your website. Your campaigns target different audiences, so can your website.
Decide how you want to segment your data e.g. by organisation, location, size, industry or behaviour. Then create bespoke user journeys, content, imagery and calls to action - and let the software do the rest.
As a marketing leader, you will be immersing yourself in metrics on a daily basis. In such a dynamic marketplace, you need to be able to pivot quickly. Use real-time website personalisation data to help you easily and frequently establish what is working - then test and adjust in real time.
Your goal is to drive better conversions and you may find you need to scale the personalisation up or down. Some buyers may love the personal welcome on your homepage that incudes their name and logo; with other targets you may want to play it cool.
Segmentation is a tactic to ensure relevance - and it's proven to drive powerful results. Start by looking at your top target sectors, for example the 3 main industries you want to engage with.
Get your teams comfortable with swapping out imagery, headlines, personalisable content modules and calls-to-action. Then expand wider. A user-friendly editor will allow you to create a customised compelling experience for every single visitor.
Website personalisation technology is the biggest step-change in the online experience. With real-time software working seamlessly in the background of your site, you can serve the most relevant content to move visitors quickly through the buyer journey, boost your conversions and drive serious revenue.
Relevance is the key to unlocking ROI, but you have to follow-through on all tactics to get the most benefit. Your site is the first and final digital touchpoint in your buyer journey - it's an active hub with the potential to turn every visitor into a qualified lead. You can now amplify your site and cut through the noise with effortless personalisation. The results? quicker conversions - and more of them.
