Solution & approach
Acumatica had five key verticals where segmented messaging was already being delivered. Using Webeo visit data, combined with Google Analytics, Acumatica were able to rank the pages of their website by influence for those key sectors and identify where the biggest opportunities for improved performance were.
Based on this insight, initial focus was placed on the pricing page, request a demo page, and homepage. Using Webeo's IP based firmographic data businesses were identified in real time as they hit the website and were presented with a personalized experience addressing their specific needs.