Unit4 personalisation success story

Industry: Software

CASE STUDY

Industry: Software

Unit4 is a global organization, offering next-generation enterprise solutions which power many of the world’s most people-centric mid-market organisations. Its state-of-the-art cloud platform, ERPx, brings together the capabilities of Financials, Procurement, Project Management, HR and FP&A onto a unified cloud platform that shares real-time information and is designed with a powerful, people-centric approach, so employees can benefit from better insight and become more effective and increasingly engaged. The company differentiates itself by offering a better People Experience, leading to better business outcomes for its customers.Supporting a diverse range of organisations globally - spanning professional services, public sector, higher education and non-profit sectors - Unit4’s impressive customer list includes an array of well-known brands including: Bravida, Havas, Migros Aare, Americares, Save the Children International, Action against Hunger, Metro Vancouver, Forest Research, Southampton City Council, Habitat for Humanity, Selkirk College, FTI Consulting, and Surrey County Council.The Approach Purchasing Enterprise Resource Planning (ERP) software is a major decision for any business – particularly for those organisations focused on people. Multiple stakeholders are often involved, all of whom will have different questions at the various stages of the buying process. Consequently, Unit4’s website plays a key role every step of the way, by providing relevant information to the right people, at the right time.

Unit4’s ethos ‘In business for people’ runs through every facet of the organisation, which uses Webeo to help create better, more relevant experiences for prospects and customers on its website, in line with its core values.

Results

Unit4 is achieving some fantastic results, and has KPIs set on personalisation, conversion, bounce, event rates, time on site and pages visited. These metrics have all improved with the use of Webeo. They have seen great results from this including a nearly a 200% increase in onsite conversion, over 75% increase in pages viewed per visit and a huge drop of over 30% in bounce-rate on their website.

"Webeo enables us to enhance the experience of visitors to unit4.com and serve them better. As a result, our conversion has increased, prospects are visiting more pages, spending more time on our website and our bounce rate has reduced too. Our research shows that our visitors have a more tailored experience and that we are targeting the right audiences, with the right message, at the right time."

Roel Haanappel – Director of Digital Growth Unit4

Using Webeo’s B2B website personalisation software, Unit4 offers a web experience that is more relevant to its visitors; creating personalisation's based on combinations of buying intent, the specific stage in the customer journey, the type of customer account , as well as industry or country.

A specific challenge Webeo helps Unit4 to overcome is the fact that not all stakeholders are known. Webeo enables Unit4 to achieve its goal of being relevant to all website visitors, by personalising from the very first visit.