Industry: Payroll & HR Software
Moorepay is a leading provider of payroll and HR solutions for UK businesses, focusing on simple onboarding, easy-to-use software, rich functionality and flexible services. Trusted by enterprise clients to SME’s, their impressive client list includes Huawei, The London Library, Mountain Warehouse and Brittany Ferries.
Moorepay pride themselves on the versatility of their payroll and HR solutions which can be used by any industry. Their customers cover a broad range of sectors, from technology and retailers, to hospitality, professional services and media outlets.
Two key challenges for Moorepay that Webeo helps them overcome, is firstly appearing niche from an industry perspective to prospects, when they are quite broad and can service any industry. And secondly, generating more leads from their website.
To tackle the first challenge and appear niche to the range of industries that Moorepay wants to work with, they tailor the language used on key product and conversion pages to be industry specific and include the visiting businesses company name. This makes the experience super personalised to whoever looks at their website and instantly enables them to know Moorepay not only provides services for their industry, but they are experts in that sector and they are focused on winning their business.
The second challenge; to generate more leads, is a huge focus at Moorepay. They use their website as a lead generation tool and drive traffic from a range of channels including SEO and social media. They also personalise their landing pages that PPC traffic is directed to, ensuring whichever channel a prospect has been generated from, they receive a tailored, relevant experience.
Moorepay have fully embraced Webeo and weaved website personalisation into every facet of their digital marketing strategy. They’ve seen remarkable results, including almost a 400% increase on conversion rates. Page visits and time on site has also increased, their bounce rate has decreased and Moorepay have also benefited from prospects converting to leads faster.
