Industry: Analytics
Mintec works with many of the world’s largest brands including Tesco, PepsiCo, Unilever, Diageo, Hilton, McDonalds and GSK, and has been the leading provider for over 35 years of raw material market prices and analysis to implement more efficient and sustainable procurement strategies.
Webeo is used to deliver personalised website experiences to Mintec’s key industries, ensuring relevant content, messaging and information is provided for both new business opportunities and existing customers. This increases conversion and delivers an exceptional experience for their customers.
Mintec is known for heavily supporting the food sector and whilst their product serves many other industries too, there was a misconception their solution wouldn’t be tailored to the specific needs of their other target sectors.
To combat this Webeo enables Mintec to personalise their website by industry sector; ensuring businesses visiting the website from any of their key target industries immediately see relevant language, content and case studies that match their business needs and make it abundantly clear that Mintec is the solution for them.
Mintec also benefit from integrating Webeo with their Hubspot instance, which firstly allows them to maximise the volume of opportunities they can personalise to, a combination of those known to Webeo and businesses known to Mintec.
And secondly enables Mintec to adapt generic modules on their website, making them more specific and relevant to sub audiences. Subtle details such as language, messaging for US visitors and to suit certain industry sectors, makes website visitors realise they are in the right place, contributes to them spending longer on the site and progressing through the customer journey.
“Webeo has specifically contributed a number of important key deals and renewals. Looking at statistics for companies that are important to us, it’s evident by the strong engagement at critical points in time like purchase and renewal, that personalisation is supporting prospects and customers to make important decisions."
David Bateman - Global Head of Marketing
